Panel: The Persistence of Type

The Persistence of Type is an exhibition of new work by ?artist Fiona Jardine and designers Sophie Dyer and Maeve Redmond that explores exchanges between graphic design, visual art, fiction and historical advertising.

Set within a specially designed installation, new work relates to common advertising motifs that underpinned the establishment of female character types and figures throughout the twentieth century. Referencing diverse historic material, Jardine, Dyer and Redmond investigate their subject through Scottish graphic design history positioning it alongside contemporary graphic production, performance and presentation. 

As a part of The Merchant City Festival, Panel extend this exploration through a specially designed billboard on Bell Street in Glasgow city centre. Drawing focus to the ‘poster’ as the oldest and still one of the most powerful forms of graphic communication, the new works intend to both advertise the exhibition at Tramway and provide a new, exciting and highly visible location and context for The Persistence of Type, highlighting the capacity of design to reflect, inform and persuade.